The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business

The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business Author Rafi Mohammed
ISBN-10 0692875131
ISBN-13 9780692875131
Year 2017-04-20
Pages 216
Language English
Publisher Charles River Business
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Want to make a bad year better or turn a good year into a blockbuster Improve your pricing strategy and discover the untapped gold mine that exists in your products and services Whether you are in marketing a manager on the salesforce in finance or the CEO CFO pricing your products matters to you The Art of Pricing is a practical guide for solving one of the most important dilemmas in business how to use price to uncover hidden profits and find new opportunities for growth This roadmap to pricing illustrates and explains The financial windfall that can be reaped from small changes in price Methods to derive the right price for your product or service How a series of easy to implement strategies enables companies to serve and profit from the largest possible customer base How new pricing strategies can activate dormant customers Why the key to better pricing is to provide customers with options different prices versions and opportunities to purchase to best meet their needs Using a range of examples from small businesses to big companies like Ford Rafi shows how expanding your vision of pricing can accelerate profits and growth at your company Critical Reviews When The Art of Pricing first came out The New York Times named it among those business books that should have been best sellers but got lost in the shuffle The key to getting that additional profit Mr Mohammed contends in a clear conversational tone is to offer customers a variety of pricing options and allow them to pick the one that works best for themWhat is clear from Mr Mohammeds book is that it might be easier to produce greater margins by concentrating on the numerator price what you charge instead of obsessing about costs The New York Times The Art of Pricing is an entertaining primer on how to unlock hidden profits and growth by aligning your products price with the value customers place on it BusinessWeek SmallBiz This conversational easy and informative read is worth paying attention to Entrepreneur Magazine Here is a book that is really where the rubber meets the road pricingI enjoyed this book because the author wrote a book full of real world examples A Jack Covert Monthly Selection 800CEOREAD Included in the Forbes Entrepreneurial Library 10 books that no entrepreneur should be without Pricing products and services is one of the most crucial and difficult decisions that an entrepreneur will makehe Mohammed finds psychological and macroeconomic rules to help readers set prices effectively as they enter the marketplace Forbes com Testimonials A lighthearted anecdotal but theoretically sophisticated primer on pricing highly personal and readable with abundant illustrations Alfred E Kahn Robert Julius Thorne Professor of Political Economy Emeritus at Cornell University and former chairman of the Civil Aeronautics Board The Art of Pricing is a must read for every manager it will help you better serve your customers as well as make you more money Irving Azoff CEO of TicketMaster and CEO of Frontline Management This book is richly illustrated with stories that show how pricing is as much disciplined science as art and that masters of this discipline can reap profit while delighting customers Rafi Mohammed is the da Vinci of pricing Robert G Cross Chairman and CEO of Revenue Analytics

Other Version:

The 1 Windfall

The 1  Windfall Author Rafi Mohammed
ISBN-10 9780061985270
Release 2010-03-16
Pages 256