Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked Author Adam Alter
ISBN-10 1594206643
ISBN-13 9781594206641
Year 2017-03-07
Pages 368
Language English
Publisher Penguin Press
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One of the most mesmerizing and important books Ive read in quite some time Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses our families and our sanity Adam Grant New York Timesbestselling author ofOriginalsandGive and TakeWelcome to the age of behavioral addictionan age in which half of the American population is addicted to at least one behavior We obsess over our emails Instagram likes and Facebook feeds we binge on TV episodes and YouTube videos we work longer hours each year and we spend an average of three hours each day using our smartphones Half of us would rather suffer a broken bone than a broken phone and Millennial kids spend so much time in front of screens that they struggle to interact with real live humans In this revolutionary book Adam Alter a professor of psychology and marketing at NYU tracks the rise of behavioral addiction and explains why so many of today s products are irresistible Though these miraculous products melt the miles that separate people across the globe their extraordinary and sometimes damaging magnetism is no accident The companies that design these products tweak them over time until they become almost impossible to resist By reverse engineering behavioral addiction Alter explains how we can harness addictive products for the goodto improve how we communicate with each other spend and save our money and set boundaries between work and playand how we can mitigate their most damaging effects on our well being and the health and happiness of our children Adam Alter s previous book Drunk Tank Pink And Other Unexpected Forces that Shape How We Think Feel and Behaveis available in paperback from Penguin

Other Version:

Irresistible

Irresistible Author Adam Alter
ISBN-10 9780698402638
Release 2017-03-07
Pages 368

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